McDonald’s Launches McNuggets Land in Metaverse: Play Games & Explore!

• McDonald’s launched a new metaverse experience using The Sandbox (SAND).
• McNuggets Land is a virtual art gallery, game experience and mini-games.
• The Sandbox will continue developing with self-publishing features and tools.

McDonald’s Launches ‘McNuggets Land’ in the Metaverse

Fast food giant McDonald’s has launched a new metaverse experience using the virtual world blockchain The Sandbox (SAND). Animoca Brands, the company behind The Sandbox, announced that McDonald’s Hong Kong has built a new metaverse game experience called “McNuggets Land” for the 40th anniversary of Chicken McNuggets.

What does McNugget’s Land Offer?

Users can explore the history of Chicken McNuggets in a virtual art gallery, serve McNuggets to customers in the virtual McDonald’s-themed game experience and participate in other mini-games to challenge their digital skills.

Continued Development

Animoca also says that The Sandbox is set to continue development this year, providing brand partners and users with more “self-publishing features and tools.” This allows brands to share virtual experiences with customers at any time, creating monetary value for brands and making it easier for users to access unique experiences within The Sandbox.

Benefits of Web3 Technology

According to Sebastien Borget, co-founder and chief operating officer of The Sandbox, web3 technology can deepen relationships between users and many brands by allowing users to display their digital identities. This makes it easier for them to access unique content within different platforms as well as make meaningful connections within these networks.


The launch of McDonald’s new metaverse experience demonstrates how web3 technology can be used by large companies such as McDonald’s to create unique experiences that add value for consumers and create an engaging environment where they can interact with one another on an entirely different level than before.